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Who We Are

Our Team

Jim Rose

Principal

One of the most familiar names and voices in Nebraska, Commentator, author, educator, non-profit thought leader Jim Rose’s career has entered a fifth decade. The Lincoln, NE native is best known as the Radio “Voice of the Huskers.” Today, his daily comments on iHeart Radio and market leader KFAB-AM are heard by tens of thousands locally and across the country which include political, education and business leaders. He regularly appears on popular videos and audio podcasts. His own Podcast, the daily “Rosiedidyaknowzi” has over 25,000 monthly downloads through iHeart Radio. Off the air, he was a leading sports marketing and advertising producer for Learfield/IMG College, developing winning strategies for brands large and small including media, digital, on-site activation, and community initiatives.


Rose then embarked on a career in nonprofit development first as an officer with the Husker Athletics Fund, (www.huskers.com) followed by leading the development efforts (130M) of the recently completed Nebraska Multi Sports Complex Facility in LaVista (www.nebraskamultisport.org) including securing a 15-year naming rights agreement with CHI Health. In 2018, The Board of Directors of the Nebraska Greats Foundation (negreats.org) recruited Rose to rebuild its organization by reforming all facets from internal operations, compliance to external messaging and long-term financial sustainability. In less than five years, the NGF went from assets of $267,000 to $2.7M under Rose’s leadership.


After earning a Bachelor of Journalism Degree from the University of Nebraska-Lincoln, Rose appreciates the value of higher education. He was appointed and served as an adjunct professor from 2008-2013 at UNL instructing upper class and graduate students in advanced Branding and Marketing strategies. He has also served as a visiting professor to the Meek School of Journalism at the University of Mississippi. He has lent his talents to community causes serving on the Board of Directors of the UNL Alumni Association, the Omaha Sports Hall of Fame, The Nebraska Advanced Manufacturers Coalition, the Omaha Alliance for the Private Sector and was recently appointed by Governor Jim Pillen to the Nebraska Hall of Fame Commission. 

Rose is a Distinguished Alumnus of both the UNL School of Journalism and Mass Communications and Lincoln Southeast High School, has been honored by his peers as Nebraska Sportscaster of the Year three times, and has earned multiple first place awards for his commentary by the Nebraska Broadcasters Association.

Amy Tritsch, CFRE

Partner

Amy is a seasoned fundraising professional currently working in higher education with a proven track record of success in the nonprofit sector. With a keen understanding of the complexities of charitable giving and corporate philanthropy, Amy excels at building lasting relationships with major donors and securing substantial funding for critical initiatives. Her expertise in grant writing, strategic planning, and campaign design has enabled her to successfully lead fundraising efforts for a variety of projects, from capital campaigns to endowment development. In addition to her fundraising skills, Amy currently serves on the board of Give Blue Hope. Beyond her professional accomplishments, Amy is a dedicated volunteer EMT and holds a CFRE (Certified Fundraising Executive) certification, demonstrating her commitment to community service and ethical fundraising practices. 

Troy Stickels

Partner

Troy Stickels, a Hastings, NE native, earned his Bachelor of Arts in Business and Marketing from Hastings College. With 14 years of experience in sales and marketing at Glenwood Telephone, he developed a strong foundation in business development and strategic planning. Troy is currently the CEO of the Hastings Family YMCA, where he excelled in fundraising and community engagement, driving growth and enhancing organizational impact. He is also employed at Tractor Tuesday, where he leads the Marketing & Licensing for the premier online farm auction company. His career reflects a deep commitment to fostering both business and community development. Troy's areas of focus are board development, strategic planning, and fundraising. He is very involved in the community, where he serves on the Board of Directors for Platte Valley Youth for Christ, Hastings Noon Rotary, and Farm Athletes. 
 

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